There are many factors we consider when ordering how and where you appear on your city/location page. The main thing to note is that everyone’s listing rotates within the pages of that location depending on our ranking algorithm.
What's the Ranking Algorithm?
It's a system set up in the background to correlate all the results of a number of factors on a daily basis. This is to make sure we have a fair and equal listing page opportunity for every host we work with and display on the site. We continually work on this to improve your exposure and to make sure you are visible to more guests searching for your location.
Your ranking is calculated based on a number of factors, such as:
The quality of your profile:
Good descriptions of your home and location, directions, photos of yourself, your house and in particular, photos of the guest bedrooms.
The quality of your listing:
This is the first time a guest sees anything about you. To entice them to click into your full profile, make sure you have a good catchphrase and intro text, along with a good photo of yourself.
The rate at which you respond to requests from guests:
You should respond to every request and do so as soon as possible (guests are more likely to book if they receive a timely response from you). We automatically close requests after 36 hours.
The rate at which you ‘action’ each request:
Use the I’m Available or Not Available buttons to action requests. Don’t ignore a request, even if you're not available, click on the Not Available button along with replying to the guest. This way the guest has a response and we can suggest alternative hosts to them.
Number of accepted requests and bookings:
You're listed for a reason, start accepting those booking requests and this will improve your ranking.
The number and quality of reviews you have:
In most cases our guests will always leave a review after their stay. The greater number of high quality reviews you have, the better you'll do in the rankings.
Keep your calendar up to date and block out dates if you know you're away or can't host. Once you have a booking this is automatically updated for you so only block out dates when you can't host.
How many cancellations you initiate:
This can be avoided by managing your calendar regularly, but multiple cancellations can affect your ranking.